What does "new” mean when we talk about publishing? How long, that is, can a book be described as “new”? And what is the relationship between new books and those on the catalogue in a publisher’s production? But, above all, how important is it for a publishing house to offer innovative, original texts?
Leafing through the Alfabeto italiano, the page opens at the letter N, N as in New, a central word in the lexicon of Italian publishing, and of any other country. Just enter any bookshop to see this confirmed: immediately, the attention is captured by books that have a band or a sticker with "New" written on it - a sort of implicit promise to the future reader: If you read me, you will find something that you don’t yet know.
With Benedetta Centovalli and Maura Gancitano and Andrea Colamedici (Tlon)