What is the role of the press office of a publishing house? What strategies are deployed to enable the public to discover a book? Leafing through the letters of Alfabeto italiano, the page opens at the letter U: U as in “Ufficio Stampa”, or Press Office in English, the phrase on which we alight on for this stage of our journey through Italian publishing. Two words and one role, of which readers are almost always unaware, but that Nanni Balestrini who liked to define as "the beating heart of a publishing house". With Valentina Notarbernardino e Valentina Fortichiari