When we talk about publishing in Italy, what are we referring to? What are the challenges that a publishing house has to face nowadays? What needs to be known by those who intend to operate in that gigantic and complex “machine” that is the publishing sector, when it goes through a phase, such as the current one, characterised by great transformations? Leafing through the pages of our Alfabeto italiano, the page opens at the letter K – K for Know-How, an English expression often used by Italians that not only indicates a wealth of theoretical knowledge but also the ability to draw up operating strategies on the basis of experience, critical reflection and the understanding of a certain context. With Giovanni Peresson and Marino Sinibaldi