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alfabetoeng
How does a publishing house build up its catalogue? And what does this word generally mean when we include it in the complex system that is publishing?
Leafing through the pages of Alfabeto Italiano, the page has opened at the letter C - C as in Catalogue, or Backlist, a vital word in the life of a publishing brand, the one that perhaps best represents its solidity and standing.
With Andrea Gentile and Isabella Ferretti
